Adidas, the advent of 1948, has gone through a full 57 years of trials and road, also created his well-known global brand ...... Nike, born in 1972, just 33 years history of struggle, but firmly secured the top spot in the world, Nike Chinese Liu Xiang, also due to the success of planning a series of activities have been widely acclaimed industry ...... Nike does not sell shoes, only marketing emotion! According to Hill & Knowlton to a recent survey, Nike China's middle class is the most popular brand. To some extent, today's Nike, like the last century 80's Flying Pigeon bicycle, become a symbol of the Chinese people's identity and status. 2004 year, Nike's sales in China grew by 66 percent over the previous year, or about $ 300 million. In addition, Nike store at a rate of 1.5 per day expansion in the Chinese market. In the United States, competitor cheap foamposites s such as K-Swiss, Diesel and Puma demand has increased, Adidas also increased the US basketball sporting goods market attack, and now account for 60 percent of Nike's market share. In 2004, in the European football market, Nike is the first time in more than 35% of the share of 31% of Adidas. One can imagine that in the domestic sporting goods market feudal hegemony today, Nike as a rising star, can achieve such success is not easy. According to related experts, which Nike accurate and unique marketing positioning are inseparable. Three brand strengths and weaknesses few days ago, a central-level media research company in Beijing, Shanghai and Guangzhou to do about sports brand market research, surveys allow consumers to Nike and Adidas humane compared, the results in the eyes of consumers Adidas is a mature man's image, and the image of Nike is a yo cheap jordans for sale ung athlete, in adolescents market share ??????? to be more. The report shows that the vast majority of consumers believe the brand Li Ning Li Ning also the spokesperson. From several brand image promotion to compare, Nike more emphasis on athletes, it adopted a strategy to promote the image pyramid. Spire from top athletes to the national team, then NBA league provincial team until the package to the general youth basketball activities, to include the four elements of the hierarchy of the entire sporting goods market constitution. Nike's brand image promotion in China is undoubtedly very successful, from shooting many Chinese basketball fans, dunk and even chewing gum demeanor both Jordan and Nike basketball market advocate general goes. Li Ning as a considerable international influence of athletes, naturally has a high brand value, but as a brand sp cheap jordans online okesperson, and fairly incomplete, it will be mistaken for a gymnastics supplies professional brand. So, since 1999, Li Ning Company on the series hire Qu Ying and Li as its spokesperson, trying to pull it from the Li Ning brand of personal image, and take market-oriented "fashion" line. From the long-term strategic point of view, this is undoubtedly a wise choice. Adidas has been playing from the beginning mature male image, so the customer base is relatively simple. Adidas took advantage of Jordan retired, Nike's expansion stagnated gap began to adjust strategies. It replaced the three trefoil symbol bars, even more stylish. In addition, adidas branding mistakes to make up for the year, enabled the Lakers' Kobe Bryant? Bryant consumer groups competing for teenagers, these strategies so that its sales were picking up. Emotional achievement winning th Retro jordans for sale e first brand in the Athens Olympics last year, Liu Xiang, always remember that people in a cross, while historic, "the laws are made to be broken," advertising also achieved great success, so deeply imprinted in the Nike people's minds. May Nike and "China Air" the hand is no accident. Liu Xiang still unknown early in time, it has been incorporated into the Nike vision, and recommended alumnus Li Tong (when Nike signed Athletes) under late May 2004 had contact with Nike. Michael? Johnson was invited to China, Liu Xiang felt Johnson was in good shape, so Nike boldly develop programs based on this fact. The whole event from June to begin planning to begin in late July to promote, through public relations and networking, the Chinese team to Athens 10 days ago launched advertising. In addition to advertising, Nike also designed in Sina News Liu Xiang, Li Cheap air jordans for sale u Xiang, gold medal after 30 million people go browsing Liu Xiang's every move. While other companies are planning to make endorsements when Liu Xiang, Nike has been the first time to a national audience to provide a comprehensive understanding of Liu Xiang's platform. One industry experts at the anatomical success Nike said: "Nike does not sell shoes, only marketing emotion!" The so-called emotional marketing, is the difference between personal feelings and needs of consumers as the core of corporate brand marketing strategy, by means of emotional Packaging emotional marketing, advertising emotion, emotion reputation, emotional design strategies to achieve business objectives. Classic Nike athletes closely when said Jordan, from 1985 has been 20 years since the signing, Jordan shoes have also been developed to "18 generation", go to China this year, Cheap air jordan 12 taxi for sale online free shipping Nike Jordan again for high school league championship awards. Jordan endorsement of Nike products, to convey to children the concept of basketball players, deepen their longing for basketball. In fact, many companies are also sponsoring Jordan, and consumers are very natural to think of Michael Jordan and Nike together. Just 10 years of work experience in the Nike Pan Jianhua, said: "Sport is the emotional nature of business, is that people's excitement sadness and joy, and cultivate emotions like love, like, need to accumulate many domestic sponsorship is short-term, and such. The effect is almost zero, because the consumer is very forgetful. If the company selected image associated with their motion, should serve as a long-term investment. "Localization is the key to competitiveness, of course, Nike as an international brand, to seize the domestic m cheap jordans for sale mens arket, ultimately facing a localization issue. From the market situation, Nike launched in early 1999 100-400 yuan low-priced clothing and a variety of sports shoes market strategy has died down. Nike market failure in this regard is planned; on the other hand also shows that Nike did better adapt to the domestic consumer spending and consumption habits and market operation mode. According to some domestic sales agents reflected in the Chinese market, Nike, Adidas, and some international brands of production and marketing is basically copying the mode of operation of the European market and can not add a single, reduced orders, withdrawals, not very strong for strength Domestic sales agents, the risk is too difficult to bear, which undoubtedly hampered the development of international brands in the country. International brands in the domestic researc Retro jordans for sale h, production, marketing personnel localization is the key to their future victory. Sporting goods market for consumer feedback to its corporate style designs to market adjustment process is too slow, but also obvious drawback of these international brands.Nike Kobe 10 GS "All Star" exposure 2015-02-04 15:04:47 Nike officially released at the weekend Nike Kobe X, and recently exposed a new color. Although Bryant has missed the All-Star break, but Nike still launched this all-star color of the Kobe X. The exposure of the picture for GS version, from the picture seems GS version with men look roughly the same version. Nike Kobe X All-Star color from black vamp mainly in the tongue, heel and metallic silver swoosh part matched, and the inside of the shoe and a tongue portion of low-dotted flow line geometry, the sole is hot in recent years, The gradient cheap jordan shoes for men color. Want to know more details about the Nike Kobe 10 GS "All Star", please sustained attention. & nbsp; NBA playoffs shoes battlefield 4.22 2015-04-22 15:15:13 Today the NBA playoffs continue, James led the team Lectra landmark battle the Celtics, while its own playoff total score rose to seventh place of history; magic combination Gordon finally demonstrated its terrible power, the two together scored 52 points, the team also Liqin calf; Wal-large double-double 26 + 17, so the Raptors team on the road overturned; today jointly issued by the NBA's best sixth man most Best coach award, Raptors way. Williams and Hawks coach Mike Boden Huoze were elected, here today for everyone to bring shoes battlefield. & nbsp; LeBron James --Nike LeBron 12 PE Jai Claude --Nike Kobe X iD JR. Smith --Air Jordan 5 Kyrie Irving --Nike Kyrie Cheap air jordan 12 for sale online free shipping 1 PE . Isiah Thomas --Air Jordan XX9 & nbsp; Paul Pierce --Nike Air Legacy 3 PE DeRozan --Nike Kobe X John Wall --adidas J Wall 1 PE Kyle Lowry --adidas Crazy Light Boost 2015 Terrence Ross --Air Jordan 13 Gortat --Nike Hyperdunk 2013 Dirk Nowitzki --Nike Hyperdunk 2012 PE Trevor Ariza --Nike Hyperrev 2015 PE James Harden --Nike Run The One PE Josh Smith --adidas Crazy Light Boost 2015 Jordan Spiz'ike iD "Flip" New Sample exposure 2013-12-08 22:46:24 Three network exposure recently Jordan Spiz'ike iD "Flip" New Sample pictures, colorful mix of all the elements into a crack explosion. Release Jordan Spiz'ike iD service lets friends can freely use color stitching to show their individuality, like friends do not hesitate, go and customize their own unique pair of Jordan Spiz'ike it. Air Jordan 1 Retro Mid 'Tropical Teal' new color appearance 2014-09-18 13:44:52 Jordan Brand plans to introduce a new color of the Air Jordan 1 Retro Mid, This new color very tropical atmosphere, the use of sky-blue leather constitute the main body of the shoe with white Swoosh, complemented by black canvas toe and tongue, Inside, the outsole and Jumpman Logo pink presents places, so that the shoes become very rosy. Shoes will soon be commercially available, like friends can look at. & nbsp;Clot recently invited by Edison Chan in charge of the Converse joint, the joint is not familiar to many shoes, but the choice of a pair of Thunderbolt Ultra shoes more niche. Inspired by the usual Texmex print designs in Dezhou and Mexico, the United States has created Thunderbolt Ultra shoes and a thin coat that can be worn on both sides. It is reported that the joint series will be officially released on May 19th. previously we reported that KAWS x Air Jordan 4 will be available again in the news today, Kawsone by email, KAWS x Air Jordan announced the final 4 purchase rights will be on the list of U.S. Eastern time on April 24th at 12 noon announcement, and only the United States lucky users.Boston fashion name Concepts before the first to bring the latest joint preview and jogging ASICS classic, a small two pairs of insoles can finally clear, the whole family together into battle. The Concepts x ASICS Gel Lyte V to choose the type of shoes making, from the first exposure of children to see a white, brown color collocation to create decorative elements of the uppers, eye-catching bright kids, more demonstration is adorable, unsurprisingly, adult will also bring the same design. Although this series of cooperation projects have not yet been fully announced, but if you have a baby at home, the Concepts x ASICS naturally can not miss, but also please continue to pay attention to the follow-up reports we have brought you. Nike Basketball is set to release several new Nike LeBron 11 Low releases starting this Spring and throughout Summer 2014. One of those colorways is the upcoming Nike LeBron 11 Low ??Floridians?? edition. Advertisment Featuring the colors of the Miami Heat??s throwback story, this new Nike LeBron 11 Low features a Miami Floridians color scheme of Orange, White, Pink, and Grey sitting atop a speckled midsole. The Nike LeBron 11 Low ??Floridians?? is scheduled to launch this June 14th, 2014. Let us know what you think of this upcoming Nike LeBron 11 Low model and keep it locked to Sneaker Bar for more updates. Nike LeBron 11 Low June 14, 2014 $170 Source: sneakergaga